FAQ

What file format should my file be?

We strongly recommend you prepare your file as a high-resolution PDF file with bleeds. However, we also accept these other file formats: Adobe Illustrator AI and EPS files, Adobe Photoshop TIFF, JPG and flattened PSD files.

What colour mode should my file be?

Your files should always be in CMYK, anything else may result in a colour shift when other colour modes are converted into CMYK. For best results, the design file should start off as a CMYK colour mode.

What are bleeds?

1/8” bleed is critical in the file. Bleed is extended artwork on all sides to allow for cutter variance. Items such as background and design elements should always extend out of the trim margin. Failing to provide bleed information and crop marks can result in the printed product showing a thin area of white on the edge. If your file does not consist of bleed, it will be rejected by our prepress department and we will request a new file with bleed. This will delay the turnaround time.

What are safety margins?

Safe Margins are 1/8” away from the cut line. Safe margins are guideline borders, which make sure everything within the safe margins will not be cut off when trimmed down to the final size.

What about borders?

For products such as business cards, we would recommend customers avoid borders. If the border is too close to the cutline, it may result in the final product to be slightly off-center.

What resolution is preferred?

Images and artwork should be 300dpi. Please note that images used on the web are 72dpi and will result in pixelated images if used for print.

How do you embed images and fonts?

Your file must have font/images embedded or outlined, or we will not be able to process your file. In order to create outlines select your text box, under “Type menu” select Create Outlines.

What is the difference between vector and raster images?

Vector images use mathematical equations to define each component of an image. This allows vector images to retain their high-quality at any size. Programs like Adobe Illustrator, Corel Draw, or Adobe Freehand use vector graphics. Vector images should be used for all text and logos if possible. They result in the clearest image and can be re-sized without losing resolution. A raster image is composed of a collection of tiny dots called pixels. When these pixels are small, and placed close together, they fool the eye into forming a single image. Raster images work great when subtle gradations of color are necessary. Because they contain a fixed number of pixels, a major disadvantage of raster images is that their quality suffers when they are enlarged or otherwise transformed. We would also recommend fonts and logos to be vector for print with maximum clarity.

Images and artwork should be 300dpi. Please note that images used on the web are 72dpi and will result in pixelated images if used for print.

Explain in depth the question. Make sure that the explanation clearly answers the objections that visitor has on their mind. The frequently asked questions section is a great way to clear up any objections that the buyer might have and push then a step ahead to make that purchase.

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